Today is a truly sad day for Victorian craft beer. Deeds Brewing have been forced to cease operations after failing to find a buyer or investor after entering Voluntary Administration in March.
Deeds’ situation seemed slightly more complicated than others to recently enter the VA process. We flagged this on a recent podcast episode, with issues surrounding a contaminated batch of malt & beer having to be recalled as well as the standard legacy COVID ATO debt, this proved to be the case as the administrator was left with no option but to wind down the business.
It’s especially sad as Deeds offered the most sophisticated hospitality offering in Victorian brewing. The menu they launched with was stunning & although inflationary pressures reduced the quality of this over time, it was still the most luxurious space & the beers were always sensational. They were also filling a gaping whole in the affluent inner suburbs where no other brewer dared to go. Their story now will not only be inspirational, turning from average gypsy brewer to one of the industry’s shining lights, but now also cautionary, showing just how close some of these businesses are to the edge.
With that in mind, get out and support you local brewery if you can, they need you more now than ever!
Remember it’s always Beer O’Clock somewhere in the world!
Simon Hargreaves (IG: simon_reviews_beer)
Incredibly sad news. They’ve had some amazing beers released over their 12 year run. Juice Train was at the top of my core range beer rotation. I’ll be popping into their taproom tomorrow to have a final beer or two. Definitely a reason we need to keep getting behind our local breweries.